CRM | Sales | Marketing Insights by Lindsay Garrison
Email marketing is one of the most cost-effective marketing tactics available to small and medium business. It helps companies maintain strong relationships that translate into long-term customer loyalty and increased sales revenue. Nurture campaigns keep your brand and your services top-of mind, making it more likely for your customers and prospects to buy from you than from your competitors. Sending an email is just the end result of successful email […]
Ask a group of email marketing specialists, “What’s the most important component in e marketing campaigns?” and you’ll get a dozen answers. With considerations around design, mailing frequency, message, length, tone, landing pages, compelling offers, and incentives, it’s nearly enough to make you quit before you begin. But don’t. Although there are many ways to approach e marketing campaigns, there are consistent principals to follow that can result in increased conversions […]
I was pa-rousing around the Internet the other day and found this great list from INC.com 12 Cool Web Tools for Small Business INC.com is a great resource by itself, but you may find this list useful, heck it might even save you so money. One tool pertaining to CRM and B2B marketing is Demandbase. This free service analyzes visitors to your website and cross references them with […]
So you’ve made a twitter account for your business, Now what? Twitter is a great tool for promoting your business but many people find themselves saying, “OK, now how do I get more followers?” Timely.is is a great (and FREE) service that analyzes your last 199 tweets to see how effective they were and suggests when you should be tweeting. While it had occurred to me what I was tweeting […]