As we all get stretched thinner to do more, the objective is for technology to free human beings to be creative, productive, and effective. Spending time and effort on tasks that can be automated is a poor use of intellect, is far more costly, and provides none of those benefits. Here’s what I like about Swiftpage Email Drip Marketing:
- A sequence of targeted messages delivered to contacts at the right time
- An auto-responder provides instant feedback to the recipient when survey information is completed
- Campaign results are written back the contact record to evaluate effectiveness
- Preset Email reminders to take required actions between stages (“Order the trade-show swag!”)
- Integrated surveys that trigger a new campaign to the contact
- and a whole lot more.
Once campaigns have been designed (that’s the creative part), Swiftpage email drip marketing intelligently moves communications from one phase to another. These changes happen based on the predefined “triggers” and can include adding a new contact, a field change in a contact record, or even how the recipient has interacted with the e-mail. Contacts can be transferred from one campaign to another, based upon preset criteria. Campaigns can be centered on:
- Anchor dates, allowing stages to be set before and after a specific date (great for promoting events)
- Calendar dates, so events happen at predetermined times (useful for newsletters)
- Duration, for continuous campaigns such as ongoing nurture marketing
Swiftpage Email Drip Marketing integration fees range from Free to $149.95 per month and are added to the basic Swiftpage email price levels. Drip marketing options include ever-increasing control over how to build and manage automated drip marketing campaigns that let you integrate telemarketing and postcards as part of campaigns.
Free trials and online tutorials make taking SPE for a test drive a no-brainer, so check it out and get more productive. Before you snap.