CRM, sales and marketing Insights by Lindsay Garrison
Even though I’m an ACT! Certified Consultant, I get that you can’t do everything you need to do effectively just in ACT! alone. A case in point: I strongly recommend to NOT use ACT! to manage email marketing campaigns and to use Swiftpage Email instead. We recommend Swiftpage rather than Constant Contact because it has a tight integration with ACT! and Constant Contact, regrettably, does not. Naturally, we email from ACT! [...]
Recently I’ve been thinking about a simple test that customers should take before starting a CRM project. Our test? True or False, indicate if you agree with any of the following four scenarios: You’re travelling from Boston to Milwaukee and intend to get there as quickly as possible. You decide that going online to book a flight or get driving directions takes too much time, so you just start driving. You’re building a house. Because [...]
